The number of manufacturers producing microcircuits grows exponentially as the technology becomes more complicated.

Moore admitted in 2003 that due to technological limits, exponential growth will not be achievable in the future. He announced in 2007 that the law would be repealed soon. The number of transistors on an IC is mostly adjusted by reducing the size of the transistors. However, the dimensional restrictions of the conventional transistor generate undesired effects when it is reduced. Furthermore, IC manufacturing technique has its own set of constraints. Device designs must be improved on a regular basis, or breakthrough technology must be made available. Scientists and engineers are working on new ideas, but semiconductor technology will eventually approach its limit. New techniques are required on a fundamental level. Spin transistors, for example, are being studied, in which the operating principle is altered from an electron charge to a magnetic moment. One of the most important conclusions drawn from this law is that as processing power increases, the cost of computing equipment decreases. The cost of producing a transistor has fallen thousands of times in the last 50 years. Every home today has access to a computer. As a result, we now live in the digital era. We can’t picture modern business without business process automation tools. Furthermore, all traditional marketing has been supplanted by digital marketing. AI, big data, and remote work are all products of the advancement of technology. Two-dimensional materials have been around for less than a decade, and there are now a slew of electronic component solutions based on them. New technologies and core work principles will undoubtedly assist in breaking through this barrier.

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It’s been more than half a year since the start of total lockdown. In USA, just a small percentage of employees have returned to their offices. Most of companies have already adapted to the new reality, with remote work environments and videoconferences through certain applications. Some of these companies are looking at lower productivity and financial output, but others are doing quite great – and those “others” are the ones who really drive the market forward.

What’s the secret for successful remote work? Firstly, the organizational structure should be flattened and decentralized to compensate for low amount of communications outside the office. So, employees must have some freedom and make their own decisions for non-essential tasks. Secondly, employees who are doing intellectual work now can be hired from the whole world, which greatly expands the horizon for talent scouting. Thirdly, all the work should be concentrated in a single environment to decrease non-productive time for switching between apps and writing countless emails. As a result of all these initiatives, the company might have to reinvent itself. But then there would be no actual reason to move workers completely back to office, aside from core essentials, as remote work would be just as efficient with less costs.

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Let’s just take a look at some of the official data that Amazon has provided.

First of all, some main steps were approved for employees. Amazon offered over $500 million as Thank You bonus, invested approximately $4 billion on COVID-related initiatives to keeping employees safe, established a $25 million relief fund for parners (e.g. delivery drivers) and seasonal associates facing financial hardshipa and so on.

In addition to obvious actions for clients such as providing free masks to customers, cleaning at all Amazon physical stores, Amazon has made some interesting decisions. For instance Whole Foods Market stores have dedicated shoping hours to 60+, with disabilities and hihg risk customers. Amazon also combats price gouging to help protect customers, helps ensure fair pricing, and combats those seeking to profot off the COVID-19 crisis.

And finally, serious steps for society as a whole: $20 milliion AWS Diagnostic Initiative, $23 million to support those most affected by the pandemic in Europe, Amazon Founder donated $100 million to Feeding America, over 12,000 pupils got laptops.

And this is not a complete list of good deeds.

Of course, this is all part of the marketing strategy. This strategy may seem too expensive and it is effectiveness can not be evaluated soon However, a company that has managed to increase its market cap from 900B to 1.6T since start of pandemic can afford such “humane” strategy. Formation of loyalty to a brand / company / corporation is now the main task of any marketing division. An illustrative example is the publication on the official Amazon website dedicated to the new chief marketing officer. In addition to describing the achievements of the specialist, the following thought was formulated «She will help to develop an even stronger emotional connection with our audience». We believe that this cutted out of context phrase characterizes one of the main tasks of modern marketing. We formulated the task as follow: “Make the client your advocate”.

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